Relationships are divided into three buckets: personal relationships, functional relationships and strategic relationships. Best-selling author David Nour urges us to focus on nurturing strategic relationships. “Leave the product conversation behind and get to know the person and the business problem they are trying to solve. By building relationships, rather than making transactional sales, businesses will
Relationships are divided into three buckets: personal relationships, functional relationships and strategic relationships. Best-selling author David Nour urges us to focus on nurturing strategic relationships. “Leave the product conversation behind and get to know the person and the business problem they are trying to solve. By building relationships, rather than making transactional sales, businesses will get an ROI—up to 50 percent more customers.”
CRN, 10/25/2011
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