Safeway Inc. has launched its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives. This year, Safeway is partnering with singer/songwriter Avril Lavigne and The Avril Lavigne Foundation to bring a new, exclusive video element to the April effort. Customers
Safeway Inc. has launched its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives. This year, Safeway is partnering with singer/songwriter Avril Lavigne and The Avril Lavigne Foundation to bring a new, exclusive video element to the April effort. Customers who donate to the campaign will be given a coupon and code to view exclusive videos of Avril Lavigne on tour, behind the scenes, performing from her dressing room and visiting Easter Seals programs for kids with disabilities. There’s also an exclusive acoustic version of one of the singer’s most popular songs.
Look To The Stars, 4/6/2012
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