Says Jessica Alba, "I realized over time that when I eliminated fragrances and toxic chemicals in my environment” – in particular commercial household cleaners with harsh ingredients – “it eliminated my allergies and my reactions… When I first became a parent, I wanted to put together the safest and healthiest home for my family. And
Says Jessica Alba, "I realized over time that when I eliminated fragrances and toxic chemicals in my environment” – in particular commercial household cleaners with harsh ingredients – “it eliminated my allergies and my reactions… When I first became a parent, I wanted to put together the safest and healthiest home for my family. And I found that it was really frustrating and really difficult…I almost had too much information.” So Alba started a company, The Honest Company, to help mothers like herself give their children the best start possible. The company offers nontoxic baby products and household cleaners in reusable packages, available through a subscription service that delivers orders door-to-door.
Babble.com, 4/11/2012
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