How The World’s Top Relationship Builder Makes Introductions

Adam Rifkin, the founder of PandaWhale and many other tech companies, is one of the best networkers, even though he’s actually a shy introvert. His introductions have led to hundreds of jobs, funding of companies, over a dozen new business partnerships, and two marriages. You can follow five simple principles to network like Rifkin does, starting with making up to three introductions per day. Having deep relationships with others is vital when it comes to introducing people because you understand each side and why it would be helpful to make the connection. Support people with shared values to allow for a nurturing relationship that lasts longer than a short-term transaction. Don’t forget about the people you’ve recently lost touch with, since they are still a part of your network and you can make relevant connections for them. Lastly, use social media to receive updates and keep track of the people you want to have a deeper connection with. As Rifkin points out, “Before these tools existed, you would have to ask people, ‘What’s new?’ Now, you don’t have to do small talk to see where they are. The social networks push it to you.”

Forbes, 8/22/13