“It’s because the content on these platforms is so addictive, and every like, comment, and share triggers dopamine release in the brain. This constant stimulation trains the brain to crave instant rewards. Hence, the slower tasks feel dull, leading to popcorn brain.”
Dr. Jyoti Kapoor, a psychiatrist in India, on how excessive use of social media can impact the brain:
“As a result, thoughts get fragmented, rendering the individual unable to pay attention to one subject, and thoughts jump from one thing to another like popcorn kernels popping in a pan.”
️She explains how popcorn brain can impact job performance and even personal relationships:
“Being preoccupied with racing thoughts and not focusing can strain relationships with family, friends and romantic partners. It’s because it can make it challenging to fully engage in conversations, empathize with others, and be present in social interactions.”
The Week, 3/30/25
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